Mercedes-Benz bringing winter sport driving program to Lake Winnipeg

mercedes in gimli manitoba
mercedes in gimli manitoba

mercedes winter fun now in Gimli Manitoba – original story from Winnipeg Free Press

Buckle up, Manitoba. Mercedes-Benz is coming to Gimli.

mercedes in gimli manitoba
mercedes in gimli manitoba

On Monday, the luxury vehicle manufacturer announced it will bring its winter sport driving program to Lake Winnipeg this winter. Until now, the program was only offered in Sweden.

Basically, they’re going to use milled ice to mould the frozen lake into a racetrack, and teach students how to drive on it really, really fast, in Mercedes-AMG performance vehicles.

“Canada is world-renowned for its natural beauty, its many lakes and, in some parts of the country, its piercing cold and highly challenging driving conditions,” said JoAnne Caza, director of communications and public relations for Mercedes-Benz Canada in a press release. “We were not entirely surprised when AMG in Germany knocked on our door requesting assistance with this great winter driving opportunity.”

Two programs will be offered over five weeks, starting this Jan. 30 and ending Feb. 27. Participants can join the three-day AMG Winter Sporting Advanced program or the four-day advanced plus program, both of which culminate in a final race at the end of the session. While regular AMG driving academy courses have been offered in Canada and elsewhere, this is the first time the winter edition will hit North America.

“It will be an exciting five weeks around town, I’m sure,” Peter Peiluck, deputy mayor of Gimli, said in the release. “The local residents will have new excitement to embrace this winter, and we are sure our frigid-season tourists will get in the Go lane and come out to watch. Manitobans thrive on events like this — whether it’s +35˚C or -35˚C outside.”

The Canadian winter program was jointly designed by the AMG Driving Academy group in Affalterbach, Germany, and Driving Unlimited.

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